Music videos continue to be an essential tool for promoting an artist's career online, regardless of how constantly entertainment and equipment have changed. Hence, it's critical to understand how to create a music video that accurately conveys the artistic prowess of musical artists. If you emphasize there are known methods to achieve the goal of having a finalized music video that looks great, we sometimes ignore the details that help make your craft look.
Therefore, be aware to not make a turd because you can’t fix it, so how you shoot your video is the foremost step to follow. That’s why a skilled commercial videographer is crucial for the final product because a professional videographer knows the industry standards, all the trends, and the ins and outs of the process. Sure, if you are an experimental artist, you might not need the glamour because it’s something you can only make and is good for you if your aim is just to keep it as a hobby.
But for musicians and bands who are serious and don’t want to compromise on quality, this article will help you understand some important aspects.
Developing the subject of your music video
If you are an acting videographer, ask the musician or band what they intend to accomplish with the music video before you start filming. Additionally, it's imperative to become acquainted with the song they intend to use and inquire with the band about any suggestions they may have for the music video. Planning should take into account your financial situation as well. The time of the day, lighting equipment, lenses, and camera are crucial parts that you should not ignore.
You might not need as much lighting gear if you're shooting outside during the day hour. So, it’s not a brainer. But, understanding the vision of the band or artist you're working with could be a brainer, so have thorough meetings before shooting begins, talk to your client and garner each and every description, and note down key points, so you can deliver your best.
Building concept as an Artist
First and foremost, watch as many music videos as you can to have a grasp on the visual aspects; by doing this so, the process will become easier. The next step is to write down the key information you have gathered; if you have a clear picture of what type of music video you want, congratulations, you are already on the right path. For instance, if it’s a performance video? The purpose is to draw attention to the artists and present them to the viewing audience in a certain way. To make matters more interesting, think of it in most unique ways; for example, if the song is metal, then you can go berserk but keep the topic intact through visuals; if it's about war then implement tension through some war b-rolls or portray the terror metaphorically by using dark themes. Let’s make it easier, an idiom? Or straight up a sentence? Whichever you choose, it is important to have a compelling story.
Bring a green screen at your disposal
While locations are important to a great music video, you may need to construct a setting that doesn't always exist. Use a green screen to film your music video or certain sections. In post-production, you can key out the background to transport your audience to fantastical, uncharted lands. This idea is fantastic because it's one of those that guarantee adaptability for music videos. This approach can greatly benefit music genres, including metal, country, and pop. Chroma key is a versatile tool, but make sure you have a capable editor next to you who understands the methods perfectly.
Important aspects of storyboarding
You may need a good writer’s mind assistance for this, but if you decide to create a storyboard yourself, then you should be thoughtful about it because a storyboard can help you focus as an author so that you can polish each event separately. Furthermore, it acts as a visual roadmap allowing you to quickly move through the production process. But, if you are lacking in this area, the sinking boat will only harm you. Therefore, plan everything ahead, divide your plot into several scenes, then assign a rectangle to each. Encompass your screenplay in the rectangular boxes that also pertain to the scene. This way, you will have a non-complicated structure. In addition to any further special effects, you must add notes that characterize the scene, the camera angles, the action you want to make, or both.
Mosh up Royalty Free Stock Footage
Pick up good-looking stock footages and make them your own using double exposure techniques, glitches, or other effects. Additionally, there is a rise in the quality of content released under creative commons licenses, where the copyright holder has placed restrictions on its release into the public domain. Frequently, the sole prerequisite is giving credit where credit is due.